Superbowl Culture Shock

Since leaving for China over 8 years ago, I occasionally experience some culture shock when I come back to the United States. A couple hours ago I felt so fortunate to finally be back in the US after having been caught outside of China when the Coronavirus scare became serious. Instead of returning to China as planned, we prolonged our stay in relatively healthy Vietnam, and then flew via Seoul, Korea to a major US airport in a city where I have a business trip this week.

After clearing customs, I went to a rental car desk and waited in line to get our car. Then I saw one of the more incongruous scenes I’ve encountered. A sweet, young Muslim girl wearing a hijab was at the desk helping people, and right behind her was a large TV screen showing what looked like a scene from a sordid “gentleman’s club” a.k.a. “creepers club” with scantily clad women writhing to flashing lights. I looked away but was really shocked that this would be what a rental car agency would show to its customers. When I looked back, one of the women was now climbing a pole for what I feared would be a sketchy performance. I had gone off to the side of the line for a moment and could see a women at the front of the line looking shocked herself. What’s going on?

I think in response to that woman’s concern, the signal was cut and only later turned on again, revealing that this was the Superbowl and I had just seen a portion of the Superbowl’s halftime show.  Welcome back to the States, Jeff! When we got to the front of the line, we were the only ones left and had plenty of time to chat with the Muslim girl there, who was probably the best example of great customer service I’ve had in renting a car. Kind, friendly, and professional, and with her manager’s support, went the extra mile to solve a problem for us. It seems that they were just putting on the game as a service to customers and she had not seen the offensive performance (of the female performers, not the refs or the 49ers), but she could tell something was wrong from a reaction or two. She told me that so much has changed in the 8 years I’ve been away, and mentioned a couple of other offensive situations that school children are likely to be exposed to these days. “It’s getting crazy,” she said of the declining moral climate in the States.

OK, I only saw a few seconds of the show and may be taking things out of context, and undoubtedly am offending fans of the stars. Plus I am clearly out of touch with America’s vibrant pop culture. But for an old prude like me, I think it was not appropriate entertainment. This is a reminder to me of the harm to common sense and basic values that occurs when a nation and its elite influencers (Hollywood, the broadcast giants, the sports industry, etc.) lose their moral compass and become addicted to pornography or become insensitive to what used to be considered common family values.

Author: Jeff Lindsay

7 thoughts on “Superbowl Culture Shock

  1. Welcome back to the land of the free, Jeff.

    I’m old enough to remember when conservatives said “Two cheers for capitalism!” Why not three cheers? Because they understood that, while capitalism was the economic system most compatible with individual freedom, and incomparably productive, it was also hell on traditional cultural values—so much so that it has pretty much killed off conservatism itself.

    — OK

  2. Wow, what an amazing leap you've blessed us with! Clutch those pearls and signal those virtues!
    Guess what, Jeff? Things were actually much much worse, morally-speaking, in the past. Why, Salt Lake City itself had it's own neighborhood designated specifically for prostitution! Can you believe it? Or are you more convinced that things must be worse nowadays to fulfill some nonsensical prophecy? If it makes you feel any better, not nearly as many people even care about football or listen to the music of those artists anymore.

    1. Standards are always changing. In an earlier day, the BYU Cougarette cheerleaders would have been considered shockingly obscene.


  3. Sadly, not everyone in Utah shares the abhorrence of prostitution typical of members of the Church, and even those who abhor find it difficult to remove, like other vices opposed by the Church (gambling, drugs, liquor). The mortals in charge of administering the laws have tried a variety of approaches, including deciding it's more reasonable to regulate rather than continually prosecute, leading to the unpleasant experiment in 1908 of making a stretch of Second South be for regulated prostitution, which was strongly opposed by the neighbors in that region. See "Salt Lake City’s Red Light District" by Megan van Frank for Utah Humanities (2012). I'm not sure what the best approach is, frankly. But in the 1970s, the city government stepped up enforcement, as I recall, and shut down a lot of the illicit activity along Second South, but that doesn't mean that such vices have been eliminated or even reduced. But I doubt that the public promotion of immoral behavior was much worse back then.

  4. "Signal those virtues!" For objecting to a striptease show at halftime, I'm guilty of virtue signaling? The concerns are real; no empty signaling is at play. I hope that's not your (anonymous) response every time someone has a view you disagree with.

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