In 2005, the Bloggernacle was fuming over the “Google Bombing” of the term “Mormon Temple” – referring to the overwhelmingly negative Web pages that were returned as the top results of a Google search on “Mormon Temple”. A number of us LDS folks tried to fight back by adding links to pro-LDS pages, using the term “Mormon Temple” in the link or the title of the link (both of which affect what Google identifies as relevant results in its algorithms). There was concern that the efforts of the LDS minority would not be able to change Google’s landscape, but now, nearly two years later, it appears that the persistent efforts of the LDS community have paid off. A search on “Mormon Temple” returns predominately positively hits.
Please keep adding positive links to pro-LDS sites that deal with the temple. Here’s one example of the kind of link that can help: The Mormon Temple and Other Facts about LDS Temples. The words in the link as well as in the title of the link (the text you see when the cursor is over the link) both contribute to Google’s treatment of the LDS.org page I have linked to. While you’re at it, why not add a link to my page about Mormon temples and Masonry: Is the LDS Temple (Mormon temple) derived from Free Masonry?”
Turns out that as of today, I’m #14 for “Mormon Temple”, #8 for “Mormon Temples”, #7 for “LDS Temple”, and #9 for “LDS Temples”. (I’m #3 for “Mormon Masonry” or “LDS Masonry” – but that’s another story.) Prophetically, I’m #1 and #2 for “mormon temple wisconsin” – even though there isn’t one yet. Guess what that means will happen in the near future? And where will it be built? Well, to show the prophetic power of Google, I’m #1, 2, 3, and 4 for “Appleton Mormon Temple”. Fingers crossed!