Last week I had the privilege of meeting with the owners of an exciting and very successful business to discuss innovation strategy. One of the well-known lessons that can be learned from their success and the failures of their competition is the importance of integrity. I was impressed but a bit surprised when they showed me their corporate mission statement. Their primary objective was: “To honor God by using our talent, intellectual creativity, and passion to make a positive difference for all those who entrust [the company] to impact their lifework.” Wow. How much better the corporate world would be if all companies were led by people with such values.
Have you seen similar mission statements from other successful companies? I know some real small ones do, but what about larger companies (say, over $50 million in sales)?